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A HAPI Holiday campaign you wouldn’t expect to see this time of year.

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As we head into the holidays, we reminisce about our second favorite holiday of the year – with a campaign that turned out to be one of our favorites of 2013.

Our Rose & Crown client was originally worried that St. Paddy’s Day this last year fell on a Sunday. Customers have Sunday obligations and rituals they can’t get out of. Well, we felt they just needed the right incentive. We took one of those Sunday rituals and turned it into an enticing reason to get down to Rose & Crown.

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HAPI_RoseAndCrown_StPaddys2013_GreenBeer

What do you think?

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