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Ranking Arizona ranks HAPI #1 Small Agency.

April 17th, 2015

 

HAPI is happy to be ranked #1 boutique advertising agency for 2015. Ranking Arizona is an annual publication that ranks “The Best of Arizona Business” as voted on by clients, peers, friends, and good ol’ mom and dad. We won in read more...

HAPI collects 16 awards at 2015 ADDYs.

March 30th, 2015

HAPI collected 16 ADDY awards at the 2015 Phoenix ADDY Awards gala. We had five campaigns recognized for four different clients including New Way Academy, ClassicCars.com, Dropout Wine and Rose & Crown British Pub. Needless to say, it was a read more...

Prepare to Live – HAPI rebrands The Armored Group

January 13th, 2014

The Armored Group (TAG) is a global manufacturer of armored vehicles including cash-in-transit trucks, ballistic armored tactical transports and high-end luxury vehicles. Based in Phoenix, TAG has sales offices and manufacturing plants around the world. Most of TAG’s offices, however, read more...

A HAPI Holiday campaign you wouldn’t expect to see this time of year.

December 20th, 2013

As we head into the holidays, we reminisce about our second favorite holiday of the year – with a campaign that turned out to be one of our favorites of 2013. Our Rose & Crown client was originally worried that St. read more...

If you don’t think holiday shopping is relaxing, you haven’t shopped 6pm.com!

December 17th, 2013

Oh, the crowds outside are frightful, but the fire is so delightful… The holidays are supposed to put you in better spirits. However, the craziness of holiday shopping can make you feel more like a grinch. Battling crowds, fighting over dwindling read more...

HAPI Develops Holiday Food Drive Campaign for 3TV and Fry’s Food Stores.

November 26th, 2013

During the holidays, it’s good to think of others. While most of us will be out shopping to fulfill our long holiday food lists, 1000s of Arizona families will be struggling to put even simple meals on the table.

HAPI’s Holiday Food Drive read more...

“Yo, Adrian…we did it!” HAPI wins AdAge Small Agency of the Year Award.

July 30th, 2013

We are honored, humbled, still a little shocked and extremely proud to have won Silver in AdAge’s 5th Annual Small Agency of the Year Awards. AdAge’s annual competition shines a national spotlight on the often overlooked excellent work and innovation of read more...

Easton Lacrosse hires HAPI for new product launch.

June 19th, 2013

HAPI beat out two California firms to get the order to help San Francisco-based Easton Lacrosse generate buzz for its new Go Time “GT” Helmet and Mako glove. The sports company is revolutionizing the game with new helmets that offer greater read more...

HAPI launches new Pet Adoption Campaign for Arizona Humane Society.

June 7th, 2013

HAPI recently developed a Pet Adoption campaign for Arizona Humane Society that consists of TV spots, billboards, online display ads, targeted door hangers and graphics for its online and social media channels. The campaign, Life Isn’t As Good Without Pets, read more...

Technology vs. Time: Why it’s important, now more than ever, for ad agencies to operate efficiently.

March 13th, 2013

I am biased and I admit it. I place agency efficiency on a pedestal. I don’t believe ad agencies can remain competitive when their payrolls sag under the weight of thumb twiddlers. I have witnessed time and time again how read more...

4 for 4: Four years running, HAPI remains unbeaten at the Phoenix ADDY Awards.

March 6th, 2013

MARCH 02, THE DUCE HAPI won 12 total awards, including Copywriter of the Year, at the 2013 Phoenix ADDY Awards. That number tied for the most awards given out to any agency of the evening. Since opening in 2009, HAPI has read more...

HAPI develops zombie walk campaign for Downtown Phoenix Partnership.

October 19th, 2012

HAPI recently completed a citywide advertising campaign to promote ZombieWalk 4.

DPP hired HAPI to create a compelling idea that would: 1) Leverage the growing popularity of zombie walks 2) Get people excited about dressing up as a zombie 3) Encourage them read more...

Rose & Crown Eagles win soccer division!

May 1st, 2012

This spring season we convinced our client Rose & Crown to sponsor our men’s amateur soccer team. The Rose & Crown Eagles consists of three HAPI members, Danny, Ian and Jason. Ian and Jason first formed the Eagles more than read more...

HAPI produces new TV campaign for AAA Arizona.

March 19th, 2012

7 locations. 3 days shooting. 1 productive weekend. HAPI recently finished producing three new TV spots for AAA Arizona – two to promote the benefits of AAA membership and one to promote AAA Insurance. HAPI’s previous TV campaign for AAA dramatically read more...

HAPI kills it at the 2012 ADDYs.

March 12th, 2012

For third year in a row, HAPI wins most ADDYs at Phoenix ADDY Awards, including prestigious Best of Show and Copywriter of the Year.

Jason and Mike accept Best of Show for their Arizona Humane Society’s Spay/Neuter TV Campaign.

Jason received Copywriter read more...

HAPI develops new St. Patrick’s Day Campaign for Rose & Crown

March 8th, 2012

Rose & Crown British Pub celebrates St. Patrick’s Day in style: With a 16-hour block party that begins at 10am and shuts down at 2am. Best of all, they don’t charge a cover for admission. HAPI developed a building sign, read more...

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AAA 24/7 Roadside Assistance. Extremely reliable.

December 23rd, 2011

HAPI recently developed a poster to promote AAA Arizona’s most well known service, 24/7 Roadside Assistance. AAA Roadside Assistance sets the standard with one of the fastest response times in the industry, and the fastest average time for getting people read more...

HAPI completes new Website for Shamrock Foods!

October 11th, 2011

www.shamrockfsw.com Shamrock Foods hires HAPI to develop a new Website for its Albuquerque Foodservice Warehouse. Shamrock Foodservice Warehouse stocks more than 6,000 items for local restaurants, small businesses, community groups and everyday grocery shoppers. HAPI knew the Website needed to communicate a read more...

HAPI helps AAA generate buzz for AAA Financial Services.

October 1st, 2011

HAPI recently completed a mini print and online campaign to promote AAA Financial Services. Many people aren’t aware that AAA has experienced financial planners that can get members preferred rates on CDs, IRAs, Mutual Funds and AAA’s Rewards Visa card. read more...

HAPI’s Project 121 campaign wins Governor’s Award at Rocky Mountain Emmys.

September 30th, 2011

Project 121: Action for Animals wins again! Project 121: Action for Animals won a 2011 Governor’s Award, the highest recognition a submission can receive at the Rocky Mountain Emmys. Project 121 consisted of a collaborative fundraising initiative that included Arizona Humane read more...

HAPI’s logo for Arizona Humane Society selected for LogoLounge.

September 19th, 2011

Huge news! LogoLounge selected HAPI’s Project 121 logo to appear in its next volume, LogoLounge Volume 7. LogoLounge is an international logo design competition created to seek out and catalogue the world’s best logos. The annual has become an indispensible read more...

HAPI takes the Rose & Crown brand to the streets.

July 12th, 2011

HAPI just completed a non-traditional, out-of-home campaign for Rose & Crown British Pub. The medium of choice? The London Bus, an authentic English (and Phoenix’s only) double-decker bus. Props to the client for the idea. The London Bus provided read more...

HAPI adds Vigitude to The Vig’s menus.

June 13th, 2011

The Vig restaurant and bar has a vibe all its own. We wanted the new menu to communicate that indescribable feeling when you walk in. As we combed through Webster’s in search of words to adequately describe The Vig’s unique read more...

HAPI’s beef with Facebook’s Like button.

June 8th, 2011

Did you hear the recent story about Israeli couple Lior and Vardit Adler who named their newborn girl Like after Facebook’s Like button? Wow, talk about marginalizing a life from the get go. Maybe little Like didn’t score so well read more...

HAPI wins 2011 National ADDY Award for its World Cup Beer Groupings newspaper print ad developed for Rose & Crown British Pub.

May 9th, 2011

The road to winning a National ADDY is long. Creative entries are first submitted and subsequently weeded out at local ADDY competitions. The winning local entries continue down the road to tougher District ADDY competitions where their numbers are reduced again. read more...

HAPI launches spay/neuter campaign for Arizona Humane Society.

May 5th, 2011

Objective:

Develop a direct response campaign that educates the public on the importance of spaying/neutering.

Insights:

People don’t want to travel far to get their pets spayed / neutered People perceive spaying / neutering as too expensive and therefore don’t read more...

HAPI Advertising 101: Make the work memorable. Really, really memorable.

May 3rd, 2011

The average American consumer has seen, heard, been exposed to hundreds of ads by the time he or she reached the office this morning. Whether they aired on the morning news or morning radio; ran in the paper or on read more...

What does HAPI look like?

March 24th, 2011

Designing a state-of-mind can be a little tricky. Our objective was to create an office environment that lowered the blood pressure and elevated the creativity. We kept things clean and uncluttered to give people room to think. We added splashes of read more...

Rose & Crown St. Patty’s Day Billboard Campaign

March 23rd, 2011

HAPI developed billboard concepts for Rose & Crown British Pub to promote the pub’s St. Patty’s Day block party. For media placement, we selected a west-facing digital billboard on the I-10 that targeted business commuters exiting the highway and heading read more...

Phoenix ad agency HAPI wins most awards at 26th Annual Phoenix ADDY Awards.

March 23rd, 2011

For the second year running HAPI wins most ADDY awards, including prestigious Best in Show. March 23, 2011) – Hackett Advertising Public Relations Interactive, HAPI, recently completed a creatively impressive first two years in business. For the second year in a read more...

AAA TV – Good To Go

January 7th, 2011

Over the last century, AAA has been helping customers get back on the road and on with their lives. Whether through AAA Auto Body shops, 24/7 Roadside Assistance, Travel Planning or Insurance, AAA has added the appropriate services throughout read more...

UTI Grand Opening Poster

September 9th, 2010

Arizona Humane Society Branding TV – Surgery

August 14th, 2010

Arizona Humane Society receives no federal or state funding which is pretty amazing when you realize everything they do to help animals in need. You’ve also never met a group of more passionate and selfless people who are absolutely committed read more...

AHS Branding TV – EAMT

August 14th, 2010
Arizona Humane Society TV - EAMT ▶ jQuery(document).ready(function() {if ( !jQuery.VideoPress.data["8us5hjBM"] ) { jQuery.VideoPress.data["8us5hjBM"] = new Array(); } jQuery.VideoPress.data["8us5hjBM"][1]={"blog":8606045,"post":155,"duration":32,"poster":"http:\/\/videos.videopress.com\/8us5hjBM\/ahs-2010-eamt-small_std.original.jpg","hd":false,"mp4":{"size":"std","uri":"https:\/\/videos.files.wordpress.com\/8us5hjBM\/ahs-2010-eamt-small_std.mp4"},"ogv":{"size":"std","uri":"https:\/\/videos.files.wordpress.com\/8us5hjBM\/ahs-2010-eamt-small_fmt1.ogv"},"locale":{"dir":"ltr","lang":"en"}}; jQuery("#v-8us5hjBM-1-placeholder").show(0,function(){jQuery.VideoPress.analytics.impression("8us5hjBM")}); if ( jQuery.VideoPress.video.prepare("8us5hjBM", {width:400,height:224,container:jQuery("#v-8us5hjBM-1")},1) ) { jQuery("#v-8us5hjBM-1-placeholder").one("click",function(){jQuery.VideoPress.video.play(jQuery("#v-8us5hjBM-1"))});}}); JavaScript required to play Arizona Humane Society TV - EAMT.

Arizona Humane Society 12th Annual Pet Telethon

July 21st, 2010
AHS Pet Telethon ▶ jQuery(document).ready(function() {if ( !jQuery.VideoPress.data["uN8j1wLP"] ) { jQuery.VideoPress.data["uN8j1wLP"] = new Array(); } jQuery.VideoPress.data["uN8j1wLP"][1]={"blog":8606045,"post":152,"duration":30,"poster":"http:\/\/videos.videopress.com\/uN8j1wLP\/ahs-telethon-cat_std.original.jpg","hd":false,"mp4":{"size":"std","uri":"https:\/\/videos.files.wordpress.com\/uN8j1wLP\/ahs-telethon-cat_std.mp4"},"ogv":{"size":"std","uri":"https:\/\/videos.files.wordpress.com\/uN8j1wLP\/ahs-telethon-cat_fmt1.ogv"},"locale":{"dir":"ltr","lang":"en"}}; jQuery("#v-uN8j1wLP-1-placeholder").show(0,function(){jQuery.VideoPress.analytics.impression("uN8j1wLP")}); if ( jQuery.VideoPress.video.prepare("uN8j1wLP", {width:400,height:266,container:jQuery("#v-uN8j1wLP-1")},1) ) { jQuery("#v-uN8j1wLP-1-placeholder").one("click",function(){jQuery.VideoPress.video.play(jQuery("#v-uN8j1wLP-1"))});}}); JavaScript required to play AHS Pet Telethon.

Arizona Humane Society 12th Annual Pet Telethon

July 21st, 2010
Arizona Humane Society - Dog TV ▶ jQuery(document).ready(function() {if ( !jQuery.VideoPress.data["kGVAScKy"] ) { jQuery.VideoPress.data["kGVAScKy"] = new Array(); } jQuery.VideoPress.data["kGVAScKy"][1]={"blog":8606045,"post":147,"duration":30,"poster":"http:\/\/videos.videopress.com\/kGVAScKy\/ahs-telethon-dog_std.original.jpg","hd":false,"mp4":{"size":"std","uri":"https:\/\/videos.files.wordpress.com\/kGVAScKy\/ahs-telethon-dog_std.mp4"},"ogv":{"size":"std","uri":"https:\/\/videos.files.wordpress.com\/kGVAScKy\/ahs-telethon-dog_fmt1.ogv"},"locale":{"dir":"ltr","lang":"en"}}; jQuery("#v-kGVAScKy-1-placeholder").show(0,function(){jQuery.VideoPress.analytics.impression("kGVAScKy")}); if ( jQuery.VideoPress.video.prepare("kGVAScKy", {width:400,height:266,container:jQuery("#v-kGVAScKy-1")},1) ) { jQuery("#v-kGVAScKy-1-placeholder").one("click",function(){jQuery.VideoPress.video.play(jQuery("#v-kGVAScKy-1"))});}}); JavaScript required to play Arizona Humane Society - Dog TV.
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New work produced for Universal Technical Institute

June 24th, 2010

Universal Technical Institute partners with many automobile brands (Porsche, MINI, BMW, Daimler) to provide specific technical training courses for their automobile lines. This series of branded art is designed promote UTI’s manufacturer programs and get students excited about a promising read more...

HAPI launches Swirl It Website.

August 17th, 2009
Go ahead. Lick your monitor.
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HAPI August!!

August 15th, 2009
HAPI AUGUST
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HAPI gets sticky buns.

July 21st, 2009

El Chorro Lodge has hired HAPI as creative partner. Our agency has been asked to develop El Chorro’s new branding materials including, logo, business system, graphics standards and collateral. El Chorro Lodge is a true Arizona landmark that first opened read more...

Blog. We’d rather not.

July 16th, 2009

Welcome to HAPI’s blog, one of millions of blogs cluttering the Internet. Blogging is like putting a bullhorn to your mouth and trying to yell over a stadium full of people all with bullhorns to their mouths. HAPI promises not read more...

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