Easton Lacrosse hires HAPI for new product launch.
HAPI beat out two California firms to get the order to help San Francisco-based Easton Lacrosse generate buzz for its new Go Time “GT” Helmet and Mako glove. The sports company is revolutionizing the game with new helmets that offer greater protection, fit and customization, and gloves that offer players a bare handed feel. Easton needed new promotional materials for the 3d Denver Lacrosse Shootout, an Easton Lacrosse-sponsored tournament. HAPI created a bold design that clearly branded the company with the objective of generating excitement among young players and interest among team coaches. Here are some of the items the HAPI team created for the event.