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HAPI completes new Website for Shamrock Foods!


Shamrock Foods hires HAPI to develop a new Website for its Albuquerque Foodservice Warehouse.

Shamrock Foodservice Warehouse stocks more than 6,000 items for local restaurants, small businesses, community groups and everyday grocery shoppers. HAPI knew the Website needed to communicate a lot of information without overwhelming users. Competitive Cash & Carry foodservice Websites were cold, content heavy and industrial feeling – not very inviting to shoppers nor user-friendly in general. We wanted to distinguish Shamrock’s site by providing users a better online experience.

Objective: Distinguish Shamrock through the value, variety and quality of its product offerings and organize the food items and content in a way that encouraged shoppers to return often, view the latest Shamrock Savings and download a promotional flyer. Of course the new Website had to also convey the integrity and high standards of the Shamrock brand.

Design: HAPI distinguished Shamrock’s Website with colorful product images surrounded by white space, a light color palette and separated the copy with headlines. We created a Freshly Priced section to display and rotate the latest Shamrock Savings. The result is a visually appealing, highly functional Website that makes it easy to find the latest deals and learn about products. To address the frequent discounts, a big allure of the site, HAPI built the Website with a complete, page-by-page Content Management System (CMS) that allowed Shamrock internal marketing and IS teams to easily upload discounts, news, images and content frequently. Visitors can also sign up for an e-mail newsletter that sends new flyers directly to them.

Lastly, HAPI created a User’s Manual for Shamrock’s internal marketing team that provides instructions on how to upload new content and images through the back-end of the new Website.

Cool beans! And a lot of other cool food products too!

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