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HAPI helps AAA generate buzz for AAA Financial Services.

HAPI recently completed a mini print and online campaign to promote AAA Financial Services. Many people aren’t aware that AAA has experienced financial planners that can get members preferred rates on CDs, IRAs, Mutual Funds and AAA’s Rewards Visa card. Invest with AAA and better rates help your money grow faster.

AAA gets better rates by leveraging the buying power of its 51 million members. We thought that insight provided a great creative platform for the campaign. By giving AAA members all the credit for the great rates, the ads appeal to members – the people the campaign is persuading to use AAA Financial Services.

What do you think?

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