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HAPI produces new TV campaign for AAA Arizona.

7 locations. 3 days shooting. 1 productive weekend.

HAPI recently finished producing three new TV spots for AAA Arizona – two to promote the benefits of AAA membership and one to promote AAA Insurance. HAPI’s previous TV campaign for AAA dramatically raised unaided awareness among its core demographic of 55 – 70. The previous spots were so effective, AAA decided to make TV the centerpiece of its 2012 advertising and wanted three new TV concepts to refresh the old campaign. Here are some production pics followed by the new spots!!

And here are the TV spots!!

Above: The objective of Slide of Hand is to get AAA members in the habit of using their AAA cards to save money on everyday purchases. Use your card often and the savings alone more than make up for the cost of membership.

Insight: AAA is the fastest in the industry for getting members back on the road and on the go. That includes 24/7 Roadside Assistance and AAA’s free battery replacement service.

Above: This spot adds to the existing AAA Insurance spots by leveraging the reliability of AAA over the years. Even though our demographic is 55+, we also wanted to appeal to younger AAA members by demonstrating we have handy smartphone apps that work as well as a phone call for help.

What do you think?

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