HAPI takes the Rose & Crown brand to the streets.
HAPI just completed a non-traditional, out-of-home campaign for Rose & Crown British Pub. The medium of choice? The London Bus, an authentic English (and Phoenix’s only) double-decker bus. Props to the client for the idea. The London Bus provided a brilliant out-of-home marketing opportunity that tied perfectly into the Rose & Crown brand.
The creative concept pays homage to the pint and the honesty that having a few pints brings you. Our objective was to take humor that has become a hallmark of the brand and use it to communicate the light-hearted, social atmosphere of Rose & Crown. The pub is a great gathering place where people have fun socializing over a pint or two.
Be on the lookout. The bus can be spotted around town delivering groups to their favorites watering holes.
Here are some close-up shots of the signage.