HAPI is a full service branding firm. We help brands become happier with their advertising results. Our services include digital and traditional advertising, design, brand strategy, website development and media buying. Welcome!


HAPI takes the Rose & Crown brand to the streets.

HAPI just completed a non-traditional, out-of-home campaign for Rose & Crown British Pub. The medium of choice? The London Bus, an authentic English (and Phoenix’s only) double-decker bus. Props to the client for the idea. The London Bus provided a brilliant out-of-home marketing opportunity that tied perfectly into the Rose & Crown brand.

The creative concept pays homage to the pint and the honesty that having a few pints brings you. Our objective was to take humor that has become a hallmark of the brand and use it to communicate the light-hearted, social atmosphere of Rose & Crown. The pub is a great gathering place where people have fun socializing over a pint or two.

Be on the lookout. The bus can be spotted around town delivering groups to their favorites watering holes.

Here are some close-up shots of the signage.

What do you think?

Please keep your comments polite and on-topic.

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