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HAPI’s Project 121 campaign wins Governor’s Award at Rocky Mountain Emmys.

Project 121: Action for Animals wins again!

Project 121: Action for Animals won a 2011 Governor’s Award, the highest recognition a submission can receive at the Rocky Mountain Emmys. Project 121 consisted of a collaborative fundraising initiative that included Arizona Humane Society, HAPI and 3TV. The Rocky Mountain Emmys are put on by the National Academy of Television Arts & Sciences and recognize and reward excellence in broadcasting. The winning campaign was submitted by 3TV on behalf of Arizona Humane Society, 3TV and HAPI.

HAPI developed the creative materials for Project 121 that consisted of TV spots, online banner ads, a microsite, a light rail wrap, posters, flyers and signage. (See the work in our previous post.) 3TV served as Project 121’s broadcast partner and utilized HAPI’s creative for all TV, radio and online promotional efforts. 3TV also managed, produced and broadcast this year’s pet telethon. The campaign represented a great collaborative effort from all partners and never lost sight of the end goal: Raising needed funds for Arizona Humane Society.

Project 121 Recap!

Project 121: Action for Animals raises $446,154 for Arizona Humane Society, a record-setting summer fundraiser for AHS.

HAPI’s Project 121 Logo recognized by LogoLounge, an international logo design competition.

Project 121 wins Governor’s Award at Rocky Mountain Emmys for broadcast excellence.

Congratz all around!

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