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Prepare to Live – HAPI rebrands The Armored Group


The Armored Group (TAG) is a global manufacturer of armored vehicles including cash-in-transit trucks, ballistic armored tactical transports and high-end luxury vehicles. Based in Phoenix, TAG has sales offices and manufacturing plants around the world. Most of TAG’s offices, however, provided their own unique branding materials to sales prospects. As a result, the overall brand was highly inconsistent. HAPI was brought in to help change that.


We noticed immediately that TAG spared no expense in providing the absolute safest armored vehicles on the market. From its steel-bending and cutting technology, ability for complete customization and armored certification, TAG went well beyond industry standards to ensure the survivability of police, military,  government personnel, VIPs – anyone whose jobs put them in life-threatening situations.

TAG_VIP Poster

HAPI began with a new tagline: Prepare to Live. We then developed a new brand identity for the company that consisted of a new business system and sales pieces, templates, printed and digital brochures, trade show signage, trade ads and advertorials. The new look has given TAG’s brand a cohesive look across its global offices. Now when clients purchase a TAG vehicle in Dubai or in Canada or in India, the brand is clearly communicated. These posters are a part of the overall rebrand pieces.

TAG_Underdog Poster

What do you think?

Please keep your comments polite and on-topic.

Great creative. As always.

Mark Lange

January 15, 2014

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