Rose & Crown St. Patty’s Day Billboard Campaign
HAPI developed billboard concepts for Rose & Crown British Pub to promote the pub’s St. Patty’s Day block party. For media placement, we selected a west-facing digital billboard on the I-10 that targeted business commuters exiting the highway and heading into downtown Phoenix, where Rose & Crown is located. We also wanted our client to get more bang for his buck. Instead of submitting one billboard to the media company, HAPI developed four different billboard ideas and politely requested that they be rotated equally in the week leading up to St. Patty’s Day.