Smile.

Your brand is in very good thinking.

Media Planning & Buying

We plan, negotiate, buy, place, implement, manage, monitor and optimize traditional and digital media campaigns. We deal with the media reps. We listen to their presentations. We pull our hair out for you. We develop media strategies and seek value-added opportunities and make-goods on undelivered inventory. We leverage our media buying muscle. We know all the cool buzzwords. We do all the cool buzzwords.

Digital

Animated and static display ads. Videos. Search. Pre-roll. Pull-downs. Website takeovers. Sit-ups. Burpees. Jumping jacks. (Checking to make sure you’re reading.) Social strategy and posts. Blogs. We do the strategy, the project management, the media, the creative, the content, the programming, the messaging and the reporting. Data. You’ll get tons of data. Analytics come in handy to CFOs who don’t “get” marketing.

Market Research

Primary and secondary research. Qualitative and quantitative research. In-person interviews. Focus groups. Online surveys. Site intercepts – in-person and online. Creative and messaging tests. Website UX studies. Brand audits. Usability studies. Awareness and perception studies. We mine for data gold: unique insights that lead to own-able market positions.

Strategy

What are your brand’s marketing objectives: awareness, sales, attendance, conversions, donations, heads-in-beds, behavioral change, education, ticket sales? Strategy is all about relevancy – getting relevant messages in front of relevant target audiences at relevant times. Strategy is responsible for our clients’ most successful campaigns. All hail strategy!

Brand Positioning

Perception is everything. You could provide a superior product or service, and no one cares because you don’t articulate its benefits well. The most effective brand positioning statements are insight-based and boil down to the three “c’s”: creative, compelling and concise, preferably written by an award-winning copywriter with 20+ years of copywriting experience.

Creative

Powerful copywriting. Skilled art direction and design. Detailed print production. Memorable campaigns. Print, outdoor, radio, videos/tv, social, digital. There is a lot of vocal feather-puffing in our business. We keep our mouths shut and let our work do the feather-puffing.

Content Writing

Experienced, intelligent writing. Long-format. Bites. Interviews. Stories. Quips. Blogs. Social media posts. Website content. E-newsletters. Brand positioning. Case statements. Articles. Engage, inform and get out.

Reporting

It is difficult to explain the level of detail we provide on campaign reporting, until you see it. You will know exactly how every ad unit performed, impressions, CTRs, CPCs, VTRs, CPVs, CPAs, time on site, and get our thoughts on the findings. We will show you how we optimize messaging, pause under-performing ad units, place pixels, reconcile media buys with website analytics and use the data to optimize future campaigns. Reporting is interesting and informative and validates campaign decisions.

Website Development

Website audits. Strategy. Site-mapping. Copywriting. Design. Programming. Responsive. User-friendly CMS. Search-engine friendly. Custom widgets and apps. Google Analytics. Pixel tracking codes. All the technological bells and whistles. HAPI’s approach: Make it experiential. Make it relevant. Make it intuitive. Make it optimized. We don’t build cookie-cutter websites unless you happen to be a client who is a cookie cutter.