6pm.com, a Zappos owned Amazon Company
In 2011, HAPI beat out hundreds of other national agencies to get invited to an open pitch for Zappos.com. We didn’t win that account but impressed Zappos enough that they hired HAPI in 2013 to work on 6pm.com, a “tiny” $500-milllion brand. Fun client. Crazy culture. Awesome results. It’s rewarding when you can develop campaigns that achieve million-dollar sales lifts, and get you sweetly discounted pumps.
Services Provided: National Research, Brand Positioning, Creative, Digital Campaigns, Social Media, Blogs
- Messaging Platform
- Brand Positioning
We surprise discount shoppers with hundreds of name brands. We surprise name-brand shoppers with continual deep discounts. While the majority of online stores are either discount-focused or name-brand focused, we are the perfect hybrid that offers the best of both. Our products make customers look good on the outside. Our prices make them feel good on the inside. We are at peace with our duality. It’s a one-two emotional punch that delivers the greatest shopping high.
6PM.com offers twice the shopping satisfaction of other online retailers.
Our 2014 strategies and creative were directly responsible for millions in sales.
HAPI achieved a 13:1 ROI and a 31% increase in new customers over the past 3 years.
“Your partnership means a tremendous amount to me and I truly appreciate all that you and your team have done for us over the last three years.”
Kristen Whiteley, Zappos Brand Partnerships