Argosy had just completed an in-depth research project with The Richards Group but were still having difficulty summing up the findings into a succinct and compelling high-ground statement. That’s when Argosy enrolled HAPI. We developed the positioning statement – A Higher Degree of Commitment to You – that reflected the incredible commitment teachers and faculty have towards post-secondary education students. Our national digital campaign had multiple target audiences and promoted different class offerings while always assuring students that Argosy was invested in them.
Services Provided: Brand Messaging, Print, Digital Display
“I haven’t seen this level of strategic and creative thinking since I worked with Leo Burnett over a decade ago.”
– CMO, Dream Center Education Holdings