Hooters Casino Hotel, Las Vegas

A Vegas PR firm (and great client from a previous life) hired HAPI to infuse a “fun” personality into a casino tied to a famous restaurant brand. Our goal was to remind patrons that this hotel was more than a restaurant and offered the best deals on the Strip. Creatively, we focused on experiential promotions while hammering away at the property’s key differentiators: $1 Blackjack tables, low-room rates, world’s largest Hooters restaurant, incredible Rewards Club and resort-wide perks out the wazoo.

Services Provided: Messaging, Art Direction, Copywriting for print and digital ads, on-site signage, mobile billboards.